What is Dizel? (dee·zl)

Dizel is a platform that helps contractors quickly find and rent the equipment they need from trusted rental companies and private owners. Think of it as a search engine for heavy equipment rentals. Instead of calling around to check availability, pricing, and delivery times, contractors can visit Dizel and see all their options in one place—with clear rates, transparent protection, and fast booking.

At the same time, Dizel helps rental companies and equipment owners maximize utilization by putting their machines in front of qualified renters. Whether it's a major rental house or a contractor with a few extra machines sitting idle, Dizel makes it easy to list, protect, and rent out equipment confidently.

We also offer Fleet Safe, our built-in rental protection program that covers accidental damage and theft, giving peace of mind to both sides. Dizel handles the communication, protection, and transaction so contractors can stay focused on the job and owners can keep their fleet working.

In short, Dizel makes equipment rentals faster, safer, and more connected.

How Does Dizel Make Money?

At Dizel, we keep our business model simple and transparent. We generate revenue primarily through our Rental Protection Program, Fleet Safe. Our goal is to be clear about where our revenue comes from while building trust between contractors and rental companies.

When a contractor rents equipment through Dizel, a small Rental Protection fee is added to the rental cost. This fee helps cover accidental damage, theft, and damage due to acts of nature, giving contractors peace of mind while providing equipment owners confidence that their machines are protected.

What makes our model different is that our profits depend on how well rentals perform. Because we primarily earn from the Fleet Safe fee, the fewer claims we process, the more we earn. When rentals go smoothly and equipment is returned in good condition, we succeed. When there are many claims, our costs increase and profits shrink. This keeps us motivated to ensure every rental is safe and well-managed.

This approach also aligns our interests with rental companies. We both want fewer issues, stronger relationships, and reliable contractors using the platform. To support this, we have a screening process to verify renters, track performance, and help owners feel confident about listing their equipment.

In short, Dizel earns through a straightforward system built to reward successful rentals and create a better experience for everyone involved.

How Does Dizel's Rental Protection Work?

At Dizel, we created Fleet Safe—our Rental Protection Program—to make equipment rentals safer, smoother, and more trusted for both contractors and equipment owners. It's designed to reduce risk, speed up the rental process, and eliminate the usual back-and-forth when something goes wrong. Whether you're renting a machine or listing one, Fleet Safe provides both sides with a clear layer of protection.

How it works: Fleet Safe is automatically included in the rental cost on the Dizel platform. It's not an insurance policy—it's a protection program that helps cover accidental damage, theft, and certain repair costs that may occur during a rental.

For example, if a contractor rents a skid steer and it's damaged on-site during normal job use, Fleet Safe helps cover the cost to repair or replace it. If it's stolen and a proper police report is filed, Fleet Safe can step in to make the owner whole.

What's not covered: Fleet Safe does not cover reckless use, damage during improper transport, general wear and tear, or intentional misuse.

For contractors: Fleet Safe means no hunting down insurance paperwork or worrying about unexpected bills after the fact.

For rental companies and equipment owners: You can rent out machines with confidence, knowing there's built-in protection. If something goes wrong, the contractor submits photos and a quick report, and Dizel manages the claim. Our team handles the review and coordinates repairs or replacement as needed. In many cases, the contractor only pays a small deductible rather than the full cost.

Cost: Fleet Safe costs 15% of the rental price and is clearly shown during checkout. Contractors with promo codes or high-volume partnerships may have that fee reduced.

We built Fleet Safe to solve a real problem in the industry. Too often, rentals break down because coverage isn't clear, insurance is missing, or both sides are left guessing who's responsible. That slows everything down. Fleet Safe removes the confusion, builds trust, and makes rentals faster and easier—without the paperwork headache.

In short, Fleet Safe is Dizel's way of protecting both the equipment and the relationship. It keeps things simple, transparent, and jobsite-ready so contractors and owners can focus on getting the work done, not chasing claims.

How Does Dizel Handle Intentional Misuse?

At Dizel, protecting equipment owners is just as important as helping contractors get the gear they need. That's why we take intentional misuse seriously. Our platform is built to encourage responsible rentals, and we have systems in place to address the rare cases where equipment is misused or abused on purpose.

Qualified Renter Requirements: Every contractor who rents through Dizel must meet certain requirements to be considered a Qualified Renter. This includes maintaining active liability insurance on file that meets our minimum standards. We verify this before allowing them to rent. That liability coverage protects both the contractor and the owner in situations where damage may occur outside of normal use, including intentional damage or gross negligence.

If equipment is returned with unusual or severe damage, Dizel steps in to investigate and determine whether that damage falls outside the protection offered by Fleet Safe.

Key point: Intentional misuse is not covered under Fleet Safe, which is our rental protection program for accidental damage and theft. However, the contractor's liability insurance remains responsible. That's why it's critical that every qualified renter maintains valid coverage. If damage is determined to be intentional, Dizel works directly with the renter's insurance provider to ensure the owner is made whole. This prevents owners from being left with unpaid bills and helps prevent unqualified or repeat offenders from renting again.

TrustRank System: In addition to insurance requirements, Dizel uses a TrustRank system to score renters based on response time, fulfillment rate, dispute history, and overall reliability. Contractors who misuse equipment or behave irresponsibly are flagged and, in many cases, removed from the platform entirely. This protects future owners from similar issues and raises the quality of renters across the board.

While Fleet Safe handles most risk on typical jobs, intentional damage is escalated and pursued through the renter's liability coverage. Owners remain protected, and contractors who misuse equipment are held accountable. It's part of how we create a rental environment that works better for everyone.

Is Dizel available nationwide?

Dizel is actively expanding across the United States, with a strategic rollout designed to ensure quality service in each market we enter. We're currently available throughout much of the Southeast and Gulf Coast regions, including major construction markets where demand for equipment rentals is consistently strong.

We're launching new markets every quarter as we build out our network of trusted rental partners and verified contractors in each region. Our expansion prioritizes areas with high construction activity and strong rental ecosystems, ensuring both contractors and equipment owners have access to a vibrant marketplace from day one.

Even if Dizel isn't live in your area yet, you can still sign up on our platform. We'll notify you as soon as your region goes live, and you'll be among the first to access the equipment or renters in your market. Early sign-ups also help us prioritize which regions to launch next based on demand.

Whether you're a contractor looking for equipment or a rental company ready to maximize your fleet utilization, we're working hard to bring Dizel to your area soon.

What payment methods are accepted?

Dizel accepts all major credit cards, including Visa, Mastercard, American Express, and Discover. We also support ACH bank transfers for contractors and rental companies who prefer direct account payments, which can be particularly useful for larger transactions or repeat customers.

All payments are processed securely through Stripe, one of the most trusted payment platforms in the industry. This means your financial information is protected with bank-level encryption and security standards. Dizel never stores your full payment details on our servers.

Here's how payment timing works: when a contractor books equipment, payment authorization happens upfront to confirm the rental. However, funds are not immediately released to the equipment owner. Instead, they're held securely until the rental is confirmed as started and the equipment is picked up or delivered. Once the rental is completed and the equipment is returned in acceptable condition, the payment is released to the owner.

This structure protects both sides, contractors know they won't be charged for rentals that don't happen, and owners know they'll receive payment once the rental is successfully fulfilled. If any issues arise during the rental, our dispute process ensures fair resolution before final payment is processed.

For rental companies with high transaction volumes, we can also discuss custom payment arrangements or invoicing solutions. Reach out to our team if you'd like to explore those options.

What does it cost to join Dizel?

Joining Dizel is completely free, whether you're a contractor looking to rent equipment or a rental company looking to list your fleet. There are no membership fees, no listing fees, and no upfront costs to get started. You can create an account, browse available equipment, or list your machines at no charge.

Dizel only earns revenue when a rental transaction is successfully completed. For contractors, this means you'll see the rental rate plus the 15% Fleet Safe protection fee clearly displayed at checkout. There are no surprise fees, everything is transparent before you book.

For equipment owners and rental companies, there are no fees to list equipment or manage your inventory on the platform. You set your rates, availability, and rental terms. Dizel's revenue comes from the Fleet Safe fee paid by renters. This keeps your costs predictable and ensures we're aligned in wanting every rental to succeed.

In short: it costs nothing to join, nothing to list, and fees only apply to completed rentals. This makes Dizel a low-risk way to expand your rental reach or find the equipment you need without upfront investment.

How does Dizel handle disputes?

Disputes are rare on Dizel, but when they do happen, we have a clear, fair, and efficient process designed to resolve issues quickly and protect both parties.

How it works:

If a dispute arises, whether it's about equipment condition, damage responsibility, delivery timing, or billing, either party can open a case by contacting support@godizel.com. Both the contractor and the equipment owner are given the opportunity to submit their side of the story, along with supporting documentation like photos, inspection reports, messages, or receipts.

What we review:

Our dispute resolution team carefully reviews all submitted evidence, compares it against the agreed-upon rental terms, and evaluates the situation based on Dizel's standardized protection policies and terms of service. We look at timestamps, condition reports from pickup and return, TrustRank history, and any prior communication between the parties.

Resolution process:

Once we've reviewed everything, we provide a binding resolution that's fair, transparent, and based on the facts. Depending on the dispute, this could mean adjusting charges, processing a Fleet Safe claim, requiring additional payment from one party, or involving the renter's liability insurance if intentional damage is suspected.

Our goal is always to resolve disputes quickly. We understand that unresolved issues slow down business for everyone, so speed and clarity are top priorities. In cases where intentional misuse or fraud is involved, we also update the responsible party's TrustRank score and may remove them from the platform to protect future users.

Dizel's dispute process is built to be impartial, evidence-based, and designed to preserve trust in the marketplace. We're here to make sure both contractors and equipment owners are treated fairly when things don't go as planned.